Odds are your marketing stack is way bigger than you think it is

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Kent Duncan

@kdunk16
Odds are your marketing stack is way bigger than you think it is

Odds are your marketing stack is way bigger than you think it is

As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the major investments

As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the

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Initial Creation: 3/14/2020 12:55:44 PM
Owner: kdunk16
Account Name: Kent Duncan
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As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the major investments

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