Odds are your marketing stack is way bigger than you think it is
Kent Duncan
Odds are your marketing stack is way bigger than you think it is
As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the major investments
As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the
| Repin Status: | None |
|---|---|
| Associated Category: | Diy Crafts |
| Initial Creation: | 3/14/2020 10:55:44 PM |
| Owner: | kdunk16 |
| Account Name: | Kent Duncan |
| Gender: | female |
| Comment count: | 0 |
As a rule of thumb, people wildly underestimate the number of marketing technologies they have deployed in their organization — sometimes by a factor of 2X, sometimes by a factor of 10X or more. 'We use 2-3 marketing technologies,' they might answer in a survey, when in truth, they use more like 20-30 products from the marketing technology landscape. It's completely understandable, of course, as marketing technologies are not weighted equally. Executives naturally remember the major investments
![6 Key Retail Challenges [Infographic]](https://i.pinimg.com/345x/50/0b/ea/500bea330afa44ebc10f4819996658c9.jpg "6 Key Retail Challenges [Infographic]")
