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Established California | FASHION FAVORITES OF SUMMER 2020


Established California | FASHION FAVORITES OF SUMMER 2020

Summer is the season of fun, sun, and style. When it comes to fashion, summer brings a whole new level of creativity and freedom. It’s all about light, flowy outfits, bright colors, and easy-breezy styles. Whether you’re lounging on the beach, attending a backyard barbecue, or sipping cocktails on a rooftop, you want to look and feel fabulous. That’s why we’ve compiled a list of the hottest fashion favorites of summer 2020, straight from California’s most established fashion experts.

Established California’s Summer Fashion Favorites

  • Beachy Vibes: When we think of summer, images of beaches, bathing suits, and pretty, flowy dresses come to mind. These items are perfect for a day by the water, whether you’re planning a beach vacation or just lounging at the local pool.
  • Light and Airy Dresses: In the scorching heat, a light, breathable dress is a summer wardrobe essential. Look for flowy silhouettes, bright prints, and lightweight fabrics to keep cool while looking chic.
  • Stylish Swimwear: Whether it’s a classic one-piece, a trendy high-rise bikini, or a sporty swimsuit, having a stylish swimsuit is a must for the summer. This season, opt for bold colors, playful prints, and unique details to stand out on the beach or by the pool.
  • Chic Rompers: Rompers are the ultimate effortless one-and-done outfit, perfect for warm summer days. Seek out rompers in fun patterns, vibrant colors, and flattering cuts.
  • Summer Bags: A stylish summer bag not only completes your look but is also functional for carrying your essentials. Look for trendy totes, colorful clutches, and woven baskets to elevate your outfit.

From California’s beaches to the cosmopolitan city streets, these are the summer fashion favorites that capture the essence of the season.

Summer Fashion Faves on Social Media

As the summer months roll in, social media is abuzz with influencers, bloggers, and fashionistas showcasing their favorite summer fashion looks. Across platforms like Instagram and Pinterest, you’ll find a myriad of #ootd (outfit of the day) posts, flat lays, and vacation looks featuring California’s most beloved summer styles:

  • Flowy Dresses: Influencers are loving breezy, whimsical dresses in floral prints, pastel colors, and bohemian designs.
  • Beach-Inspired Accessories: Shell jewelry, woven straw hats, and rattan handbags are making waves in the fashion scene, inspired by the laid-back vibes of a beach holiday.
  • Bold Swimwear: Whether it’s retro-inspired one-pieces or high-cut bikinis, bold prints and vibrant hues are a hit among fashion-forward beachgoers.

It’s clear that the fashion favorites of summer 2020 are all about embracing the carefree spirit of the season while staying on-trend and looking effortlessly stylish. So, whether you’re embarking on a tropical vacation or exploring your local beach, make sure to add these beloved summer pieces to your wardrobe.


Q: Where can I find these summer fashion favorites?

A: Many of these summer fashion favorites can be found at reputable retailers both online and in California boutique stores. Check out Established California’s website for a curated selection of stylish summer pieces.

Q: Are these fashion favorites suitable for all body types?

A: Absolutely! Summer fashion is all about embracing individual style and feeling confident. Whether you’re curvy, petite, or tall, there are countless options available to suit your unique body type and style preferences.

Q: How can I style these summer favorites for different occasions?

A: These versatile summer fashion favorites can be dressed up or down to suit a variety of occasions. Pair a flowy dress with sandals for a casual daytime look, or elevate it with statement jewelry and wedges for an evening out. Mix and match swimwear and cover-ups to transition seamlessly from beach to bar.

Q: Can I incorporate sustainable fashion into my summer wardrobe?

A: Yes! Many brands are now offering eco-friendly and sustainable options for summer fashion favorites. Look for pieces made from organic or recycled materials, or support local artisans and ethical fashion labels for a more sustainable and conscious wardrobe.